Why I Love Marketing (And Why I’ll Never Stop)

Let me say it straight: I love marketing. Not like, "Oh, it’s a cool job" love. I mean full-on, heart-racing, wake-up-at-3AM-with-a-campaign-idea kind of love.

To me, marketing isn’t just about selling a product or building a brand. It’s a living, breathing puzzle. A game. A challenge. A dance between people, ideas, timing, and instinct. And when it clicks? There’s nothing like it.

🎯 The Thrill of the Challenge

Marketing is the ultimate game of “figure it out.”

You’re not handed a manual. Every audience is different. Every platform changes the rules. But that's what makes it fun.

One day you’re launching a campaign on Instagram with three words and a stunning image. The next, you're rewriting a blog post to match a Google search update. You’re testing subject lines, adjusting colors, studying heatmaps, watching bounce rates, tweaking CTAs—and doing it all while trying to stay human.

Some people find that stressful. I find it electric.

💡 The Magic of a Great Idea

Ever seen a campaign so smart it made you smile? I have. That’s the kind of work I live for.

Like when Apple’s “Shot on iPhone” campaign filled the world with real user photos.

Brilliant. It flipped traditional product marketing on its head and said, “We don’t need to say it’s good. You’ll show it for us.”

Or when Nike dropped their “You Can’t Stop Us” ad during the pandemic—split-screen images of athletes from different sports, different races, different genders, moving in perfect unison. Powerful. Emotional. Viral.

It wasn’t just a commercial. It was a moment.

That’s what great marketing does. It becomes part of the culture.

🌍 It’s a Global Language

One of the coolest parts about marketing? It speaks every language.

From a Coca-Cola bottle with your name on it in Istanbul, to a perfectly timed McDonald’s tweet during the Super Bowl, marketing connects people in surprising ways.

I remember seeing a video from Thailand that told a heartwarming story about a poor man who helps a woman, only to find out years later she paid for his hospital bills. It was an ad for life insurance. Life insurance! And yet it moved millions to tears.

That’s the power of story. That’s the power of marketing.

🧠 The Learning Never Stops

Marketing keeps you humble.

Just when you think you’ve figured out the algorithm, the algorithm changes. Just when you’ve mastered Facebook ads, TikTok becomes the new frontier.

You learn to adapt, fast. You learn to listen—really listen—to what people want, not just what you think they want. You stay curious. You try things. You fail. You laugh at yourself.

You regroup. And then—if you’re lucky—you win.

But the best part? Even when you don’t win, you learn something for next time.

🏆 The Win Feels So Good

I’ll be honest: I love a good win.

When a campaign I’ve worked on gets more clicks than expected… when a social media post goes viral… when someone tells me, “I saw your video and it totally changed how I think about that company”—that’s the stuff that lights me up.

It’s not about ego. It’s about knowing that something you created made someone feel something. Maybe it made them act. Maybe it made them care. That’s the goal. That’s the win.

👋 Real Talk: Marketing Is Human

Here’s what I’ve learned over the years: the best marketing doesn’t feel like marketing.

It feels like a friend telling you about something they love. It feels like a story that draws you in. It feels like someone gets you.

I’ve spent over two decades doing this—leading campaigns, building brands, managing social media, writing emails, creating videos, pitching to press—and I still feel the same fire I did on Day One.

And yes, it can be messy. Trends come and go. Platforms rise and fall. Clients change their minds. But through it all, I keep showing up. Because I love it.

🎉 I'll Sound It From the Rooftops!

Marketing is more than a job. It’s creativity with a purpose. It’s psychology with a deadline. It’s the art of attention in a noisy world.

And I wouldn’t trade it for anything.

At the end of the day, the world doesn’t need more noise. It needs your voice—shared clearly, honestly, and with heart.

And that, my friends, is what great marketing is all about.

About Ryan Abramson

Ryan Abramson is a passionate marketing strategist, storyteller, and communications expert based in Bucks County, Pennsylvania. With over two decades of experience helping brands grow through smart strategy and authentic messaging, Ryan believes the best marketing is rooted in honesty, creativity, and human connection. He’s the founder of Oakridge Leaders, a consultancy dedicated to helping businesses, nonprofits, and individuals find their voice and share it with the world. When he’s not writing copy or launching campaigns, you’ll find him traveling, cheering on Philly sports, or exploring the local food scene.

Follow along for more stories, strategies, and fresh perspectives on what makes marketing truly matter.