Ryan Abramson: The Dawn of Zero-Click Searching and SEO
Jul 15
6 min read
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What We Know is Changing Before Our Eyes, Take a Look!
Ryan Abramson, Immediate Release, July 2025
The world of SEO is changing—fast. In June and July 2025, Google rolled out a Core Update that’s already having a major impact on how content is seen, shared, and ranked online. Add artificial intelligence (AI) into the mix, and the way we think about content, keywords, and visibility is evolving in real-time.
If you're a small business owner, content creator, communications strategist, or just someone trying to build an online presence—this post is for you.
I’m Ryan Abramson, a marketing and communications expert and the founder of Oakridge Leaders. My work helps individuals and organizations grow through authentic content, smart strategy, and the latest in SEO storytelling. Today, I’m breaking down the key updates, defining the big ideas (like “No Click Search”), and giving you real ways to keep your strategy ahead of the curve.
Let’s dive in.
What Is a Zero Click Search?
A Zero Click Search, or No Click Search, happens when someone searches for something on Google, gets the answer at the top of the page—and never clicks on anything.
That’s it.
Google provides a quick answer using featured snippets, AI summaries, or the new Search Generative Experience (SGE), and the user moves on.
Here’s an example:
You type “What is the capital of Pennsylvania?” and Google answers “Harrisburg” right on the results page.
You don’t need to click anything. That’s a zero click.
It might seem helpful to users, but for website owners and content creators, it creates a challenge.
The Google Core Update: June & July 2025
The Google Core Update (June–July 2025) focused on prioritizing original, helpful content. It also expanded the use of AI-generated summaries, knowledge panels, and rich snippets—features that often lead to zero click searches.
One major impact of this update? AI tools, especially Google’s own SGE, are now pulling summaries from multiple sources to answer user questions directly in search results.
That means if your blog post answers a question well, Google might use it—but users may never actually visit your site.
This is the SEO shift of 2025.
The Role of AI in SEO
Artificial intelligence is now central to how search engines understand and present content.
AI tools scan your blog, product descriptions, social media posts, and more. Then they decide what’s relevant, what’s useful, and what will appear on the first page of results.
Let’s break that down:
AI reads your content like a person would.
It looks for clear answers, authenticity, and structure.
It rewards content that is well-written and easy to understand.
According to Google's July 2025 documentation:
“We continue to prioritize content that is original, comprehensive, and written for people—not just search engines.”
This is good news for people like me—storytellers who believe in strategy and authenticity.
But it also means content creators need to learn how to write for both humans and machines.
Why It Matters to You (And Me)
As Ryan Abramson, communications consultant and marketing expert, I’ve spent years helping clients—from entrepreneurs to schools to nonprofits—navigate digital change.
At Oakridge Leaders, we use tools like Hubspot, Hootsuite, Sprout Social, and others to create smart, scalable strategies.
What this update shows is clear:SEO isn't just about keywords anymore. It's about context, clarity, and connection.
If your content doesn't answer a question or help someone solve a problem, AI is less likely to feature it. If your title doesn’t make sense to a machine, it may never surface in search. If your visuals lack metadata or your blog doesn’t load quickly—same story.
This is where strategy matters.This is where your content calendar comes in.And this is where tools like CRM platforms and AI writing assistants can give you an edge.
The Future of Content Strategy
Here’s the reality: We’re all writing for an audience that may never actually see our site.
That’s tough to swallow.
But it also creates new opportunities. Here's how.
1. Think Beyond Clicks
Instead of focusing only on traffic, think about brand awareness. If your content is being used in Google's AI answers, your name is being seen—even if the user doesn’t visit your site.
Tip: Include your brand name or expertise in the body of your content. For example, I include Ryan Abramson communications consultant and Ryan Abramson Oakridge Leaders to help build authority.
2. Use Structured Data
Structured data (also called Schema markup) helps Google understand your content more deeply. It increases your chances of being featured in a snippet, a carousel, or a knowledge box—even if the user never clicks through.
Ask your web developer or Wix support team to help install schema tools, or use plugins that support them.
3. Improve Answer Quality
Google is looking for concise, authoritative answers to user questions. Each blog post should answer one specific question well.
Write in simple sentences. Use bold subheadings. Break long sections into smaller chunks. Add bullet points (when appropriate) to support skimming.
Example: This blog’s structure helps both humans and AI scan the key points easily.
4. Optimize for Voice and AI Search
As AI tools like ChatGPT and Google Bard become mainstream, users are searching differently. They’re asking longer, more conversational questions.
You need to write in that same tone.
If someone asks, “What is SEO storytelling?” they want a clear, conversational answer—not a keyword-stuffed block of jargon.
That’s where SEO storytelling shines.
At Oakridge Leaders, our team helps clients create blogs, scripts, and captions that feel real—but still rank well. That’s the power of strategy.
Tools You Can Use
To adapt to the post-core-update world, I recommend building your marketing and communications strategy around a few core tools:
Hootsuite or Sprout Social for social media planning and scheduling
Hubspot for CRM, content calendars, and automation
Grammarly + AI tools to polish writing and optimize tone
Wix SEO tools to track site performance and improve metadata
AnswerThePublic to find questions your audience is asking
Ubersuggest to spot trending keywords before your competitors
Create a content calendar that includes blog posts, short-form video, newsletters, and social captions that all feed each other. This integrated approach means you’re ready for any algorithm shift.
What This Means for Social Media SEO
Social media is also evolving.
With AI reading platforms like Instagram, TikTok, and YouTube Shorts, the caption and video script are just as important as the visuals.
That means the way you describe your video, tag your content, and write your post matters more than ever.
Your content strategy needs to include:
Descriptive titles
Consistent branding
Keywords in captions and alt text
AI-readable hashtags
CTAs (calls to action) that match user intent
I’ve helped many clients use tools like Sprout Social to turn short-form video into serious visibility. If you’re creating Reels or Shorts, don’t just post and hope. Post with purpose.
Expert Quotes on What’s Next
Let’s bring in a few expert voices to back this up.
According to Danny Sullivan, Google's Search Liaison:
“Content creators need to think less about what Google wants and more about what people actually find useful. If you help the user, we’ll help you.”
That’s simple—and true.
Neil Patel, SEO leader and founder of Ubersuggest, says:
“AI will reshape how search works, but great content will always win. You just need to format it in ways AI can understand.”
And from a recent report by Search Engine Journal:
“Zero click doesn’t mean zero value. It’s a visibility opportunity. Creators who adapt will still thrive.”
What I Recommend as a Strategy
If you’re not sure what to do next, here’s a roadmap from me—Ryan Abramson, marketing expert and strategic planner.
Audit your website SEOCheck your headlines, metadata, schema, page speed, and mobile performance. Use Wix tools or work with a consultant (like me).
Rework old contentUpdate blog posts with clear answers, featured snippets, and FAQs. Add the year (e.g., “How to Build a Content Calendar in 2025”).
Add your name and credentialsIf AI is summarizing your post, include your name, expertise, and company. For example: “Ryan Abramson, a communications consultant and founder of Oakridge Leaders…”
Use smart content calendar toolsPlan ahead. Align blog posts, videos, and social content around seasonal or trending topics. Use Hubspot, Trello, or Notion for collaboration.
Be visible everywherePublish your blog. Share it on LinkedIn. Turn it into a Reel. Email your audience. Add it to your version of the Ryan Abramson portfolio if you're building a digital presence.
SEO is Shifting: Ryan Abramson Offers Solutions
The SEO world is always shifting, but this latest change is big. The Google Core Update from June and July 2025, paired with the rise of Zero Click Search and AI tools, signals a new era of search.
It’s not about tricking algorithms.It’s about helping people.It’s about clear answers, original ideas, and strategic distribution.
Ryan Abramson. I’m a storyteller, marketing expert, and content strategist. At Oakridge Leaders, we help people like you stay ahead of the curve. And I’ll keep sharing what I learn—right here on the blog.
If you found this helpful, share it. Save it. Or reach out. Let’s keep building smarter content together.
