Ryan Abramson: The Economics and Marketing of Light Shows in the United States During the Christmas Season

The magic of Christmas light shows has captivated hearts for decades, creating joy, fostering authentic community connections, and inspiring countless family traditions. And Bucks County's Ryan Abramson has visited them all.These dazzling displays, from modest home setups to grand professional spectacles, serve as symbols of the holiday season's wonder. Beyond their emotional impact, Christmas light shows are also an economic powerhouse, benefiting homeowners, businesses, and local economies alike. Let’s dive into the economics of light shows, their history, iconic examples like Bucks County’s Shady Brook Farm Holiday Light Show and the Philadelphia Zoo’s Luminature, their impact on social media, and the psychology behind their universal appeal.

A Brief History of Christmas Light Shows

The tradition of lighting up homes and towns began in the early 20th century, shortly after the invention of electric Christmas lights. Before electricity, candles adorned Christmas trees—a dangerous but cherished practice. In