Easy SEO Wins with Ryan Abramson: Five Simple Steps Anyone Can Use
Sep 8
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When people hear the phrase Search Engine Optimization—better known as SEO—the first reaction is often, “That sounds complicated.” But the truth is, SEO doesn’t have to be intimidating. In fact, there are very simple steps anyone can take to make their website, blog, or personal brand easier to find online.
At Oakridge Leaders, I’ve seen firsthand how positive marketing and authentic communication can transform the way people and organizations connect with their audiences. And in my role as Director of Strategic Communications at Penn State Lehigh Valley, I continue to see how clarity, consistency, and well-structured messaging make a meaningful difference.
Whether you’re running a small business in Middletown Township, leading a nonprofit in Philadelphia, or building a digital presence from Upper Saucon Township to Allentown and Bethlehem, the basics of SEO are both accessible and effective. Let’s break down five easy steps that can help anyone get started.
Step 1: Use H1 and H2 Headlines the Right Way
Think of your website like a book. Every book has one clear title (your H1) and chapters (your H2s). This structure isn’t just helpful for readers—it’s how search engines understand your content.
Why it matters:
A clear H1 headline tells Google what the page is about.
Sub-headlines (H2s) create order and improve readability.
Organized content builds trust, because both people and algorithms value clarity.
Quick tip: Stick with one H1 per page, and use H2s to organize sections. When your content flows naturally, readers stay longer—and that engagement signals quality to search engines.
Step 2: Write a Strong Meta Description
What is a meta description? It’s the short sentence you see under a page link in Google.
Why it matters:
It’s often your first impression online.
A well-written meta description increases clicks and encourages readers to engage.
Positive, clear descriptions reinforce your message before visitors even arrive.
Example:“Ryan Abramson Strategic Communications: Marketing, leadership, and authentic storytelling in Bucks County, Philadelphia, and the Lehigh Valley.”
That’s short, clear, and keyword-rich. A small detail, but one that can have a big impact.
Step 3: Name Your Images the Right Way
Uploading a file called IMG_1234.jpg doesn’t help your brand. Instead, name images in a way that reflects your story.
👉 Example: ryan-abramson-marketing-workshop-yardley-newtown-langhorne-SEO.jpg
This makes your content more meaningful to both people and search engines. It also gives your images a chance to appear in search results, expanding your visibility.
Step 4: Add Alt Text for Every Image
Alt text might sound technical, but it’s simply a written description of your image. It matters because:
It makes your site accessible to people using screen readers.
It gives search engines valuable context.
Example: “Ryan Abramson leading an authentic communications workshop in Newtown, Bucks County.”
Clear, accurate, and keyword-friendly—that’s the formula for effective alt text.
Step 5: Use Keywords Naturally
One of the most important principles of SEO is knowing how to use keywords—the phrases people type into Google when they’re searching for information.
Examples include:
“Ryan Abramson Strategic Communications”
“Marketing in Bucks County”
“Authentic communication in Allentown and Bethlehem”
The key is to use these words naturally. They belong in your headlines, meta descriptions, and throughout your writing—but they should never overwhelm the message.
Positive, authentic communication comes first. SEO works best when it supports clarity, not when it tries to manipulate results.
Bonus Tips: Geography + Cross-Linking
Adding subtle geographic references helps connect your content to communities where people live and work. If your audience is in Middletown Township, Yardley, Upper Saucon Township, or Bethlehem, including these locations in your content makes it more relatable and increases local visibility.
Another powerful tool is cross-linking—pointing readers to your other platforms. It creates a network of connections that reinforces your digital presence:
Ryan Abramson Official Site
Ryan Abramson Net
Ryan Abramson on Medium
Ryan Abramson on Behance
Ryan Abramson on Vocal.Media
This approach builds credibility and creates a consistent narrative across platforms.
Why Easy SEO Matters
SEO is not about tricks or shortcuts. It’s about authentic communication, positive messaging, and building meaningful connections.
At Oakridge Leaders, we believe in communication that uplifts, inspires, and makes it easier for people to engage with your story. When your marketing is clear, intentional, and authentic, your audience feels that positivity. It builds trust, deepens relationships, and opens doors.
Whether you’re leading an organization in Philadelphia, growing a small business in Newtown or Yardley, or guiding students in Upper Saucon Township near Allentown and Bethlehem, good communication creates impact. And SEO—done simply and authentically—ensures those messages are heard.
Ryan Abramson's Final Word
The online world is crowded, but you don’t need complex tools to stand out. With just a few easy adjustments, you can create a stronger, more visible presence:
✅ One clear H1✅ Structured H2s✅ A strong meta description✅ Descriptive image names✅ Alt text on every image✅ Keywords that flow naturally
At the end of the day, effective SEO supports what matters most: telling your story with clarity and positivity.
If you’d like more insights on marketing, communications strategy, and authentic brand storytelling, explore more on Oakridge Leaders, visit my Penn State page, or connect with me on LinkedIn.
